Market Opportunity
July 1, 2023

Infrastructure empowered by digital asset technology will unlock $8-12T alternative investment market

Paul Lee
Head of Brassica Ventures
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Private alternative assets are currently held by individuals accounting for 16% of such assets globally that consist of ~50% of global wealth. More HNW individuals and family offices are looking for an increase in allocation of private alternative assets with greater diversification. However, the current system supporting the private markets are designed for large institutional investments and thus provide limited electronic infrastructure to support transactions and lack transparency on performance, cost and underlying investments.

In addition, private markets significantly outweigh the public markets such as the private debt market of $160 trillion vs. $120 trillion of public debt or $327 trillion of private real estate vs. $11 trillion of public real estate. Such private market assets like real estate, private equity, and private debt could benefit greatly from tokenization with easier and more efficient trading or real-world assets or utilization as collateral. Brassica Ventures is dedicated to seizing the untapped potential within the alternative investment market. We are committed to identifying and addressing the pressing challenges within the current system and actively seeking out companies that offer sustainable solutions to enable cost-effective, efficient transactions and establish seamless and compliant infrastructure that will benefit all stakeholders.

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